Mrs Lena Mete1, Mr Jack Stathis1
1Education Queensland International, Brisbane, Australia
The ESOS legislative framework requires registered providers to support students to adjust to study and life in Australia. Orientation is a key requirement but traditional delivery methods have become less effective in meeting contemporary learning needs. In this session, Lena Mete (Manager, Marketing and Communications) and Jack Stathis (Director, International Business, Sales and Marketing) from Education Queensland International (EQI) discuss the development of a mobile app that enables international high school students to disseminate important safety and orientation information more effectively. Using a blend of video, audio, animation and games, the EQI app encourages students to undertake self-directed learning – clicking or swiping through content, watching videos and answering questions – as they progress through key learning points. During the app’s development, EQI held focus groups with high school students from 11 countries across Asia, Europe, Scandinavia and Latin America. As the voice of EQI’s diverse international student cohort, their feedback was instrumental in scoping the app’s structure, content and appearance. Agents and student support personnel were also invited to share their views from a regulatory, practical and business perspective. This presentation includes insights from the collaborative research process undertaken to determine student information and learning needs, particularly in reducing ‘culture shock’ and safety risks, to achieve a faster transition to life and study. Digital methodology, content design and the use of avatars, video and game elements will be discussed along with the integration of analytics to capture student engagement and completion data to inform future developments.
Lena Mete is a marketing and brand strategist with extensive experience in driving sales and marketing strategies to attract and maintain customers, build solid corporate brands and enhance marketability through digital and print marketing tools and effective messaging. Having worked in large and diverse organisations across cultural boundaries in the university, TAFE and school sectors, Lena demonstrates outstanding communication, negotiation and leadership skills. She is a strong advocate of international education and excellence in the delivery of student experiences.
Jack Stathis has extensive experience in marketing, sales and business development in energy, hospitality and international education services. As the Director of International Business, Sales and Marketing at EQI, the commercial arm of the Department of Education and Training International, Jack has established solid business links in Asia. Within the organisation Jack is strongly focused on team development, service excellence, and on the modelling of good leadership practice. In the past, Jack was responsible for the international marketing activities of two large public institutions and held the role of Principal Trade Officer, Queensland Education and Training International (QETI) between 2008 and 2011.